Told that most jobs are never advertised, professionals are advised to network harder. That misses the point. The hidden job market rewards people who can explain their value in a sentence, not people who collect the most connections. Here's what actually gets you noticed, with a real example.

One of the things mid-career professionals find hardest is talking about themselves without sounding like they are pitching. The key is to talk about contribution rather than credentials. Instead of leading with titles and tenure, try describing what you make possible. What do you help organisations do better? What do colleagues or clients tend to rely on you for? Where does your involvement change the outcome?